Choosing A Topic to Serve Your Niche Market

Choosing A Topic to Serve Your Niche Market

You can write info products on absolutely anything. (The real trick is to write an ebook or course that people will want. This is covered in other pages on this site.)

Start coming up with topics by asking yourself what you are good at.

Here are a few examples:

• Can you really save money by using free coupons (or refinancing your home, or upgrading appliances, etc.)?
• Can you cook really well, or do you have a unique cooking style?
• Did you accomplish something great (like loose a lot of weight fast, or tame a wild horse, etc.)?
• Do something positive, but difficult that helped your life. Quit smoking maybe?
• Maybe got out of debt really quickly?
• Is there anything that you have had a problem with that you have found the solution to? Would other people want to know about it?

What you'll need to do next is to take the idea that you come up with, and turn it into as many product ideas as you possibly can.

Re-arrange your info product 'topic' ideas into every variation that you can think of.

This isn't hard at all to do, just write down your ideas, whatever they may be. And as you brainstorm you'll find that you mind will spin off variations of your topic - actually you'll find the real creative ideas will come when you're not trying to come up with the ideas, like when you're in the shower or painting the guest room.

You may at times come up with one that you think is stupid, WRITE IT DOWN ANYWAYS! You never know, that crazy or stupid idea may be the one that everybody will pay good money for!

If you have not accomplished or do not know anything at all similar to the guidelines in the bulleted list above (highly unlikely), then think of your friends that have accomplished or know something that other people would like. Often our own feelings of lack of self-worth disallow us to see our special gifts or accomplishments and evaluating our friends' triumphs is a great way to start finding idea topics.

For instance, I have my sister writing a 'work on a cruise ship' product, and a weight loss guide (at the time of this writing). Once she gets them done, I will turn them into online courses (the weight loss will become a membership site). We'll add a powerful sales letter to the home page of our new sites and have two more automated cash streams!

See how simple the steps are? All I will have to do for her products is the website design, sales copy, and some promotion. The product, order processing, and delivery will all be automated. Once I have the site selling well, I will also plug in some affiliate program to really boost profits for us. There is absolutely no reason why you can't do this as well!

Just remember though to test your list of product ideas with the "What Will People Buy" method before you begin the actual writing of your product.

You've Decided What To Write...Here's How to Write Your Info Product

When writing a course (or ebook, special report, etc.), you need to write directly to the person who is reading. The same way I write to you on this page, write as if you are speaking and write directly to your reader - not to a group of readers. For instance if I said 'everyone' or 'you all' instead of 'you', you probably would have stopped reading this page 6 paragraphs ago. But due to my language and the fact that I am writing this page just for 'you' (yes, you!) you've stayed to read on.

If you have ever read a book on how to write ad copy, use those techniques when writing your info product. 

Here's a few fast tips on your writing style within an info product:

• Be direct
• Use short sentences
• Use exciting words
• Use sub-headlines
• Use bullets
• Use fast moving copy

Essentially anything that gets to the point and helps your reader absorb your material (and not struggle with content) is good copy. You want to keep your readers attention.

Don't ramble. Stay on the subject.

Your readers will become frustrated or even angry if they think they are about to read something based on an article's headline only to discover that the author rambles off into an entirely different subject that is unrelated.

Use examples.

Examples are good to help your reader grasp other viewpoints and/or aspects of the topic. Not only does it add clarity, proving examples also gives credibility to the topic. Share personal accounts, friend's experiences, and items from the news. These 'stories' are not only good motivators to your reader, but they also assist your reader to remember the key points to the topic you're trying to educate them on.

You'll notice I did this a few paragraphs back when I mentioned my sister and the info product courses she was working on. These true accounts promote proof that other people are accomplishing the topic at hand and that the goal is within reach.

One Final Thought On Writing An Info Product

Finally, if you always keep in mind that you are not only writing a product to make money, but to assist your reader, you'll end up with happy customers, word of mouth referrals, product excellence awards, and a personal sense of having accomplished something wonderous. Remember, money only lasts so long - helping others will always serve you well - either in memories or in future business.