Advertise Your Niche Market Product Using Pay Per Click

You can advertise your new niche market information product, or any other ebook, website, or product you want to promote, to the world within the next hour and start making sales just as quickly.

There are a ton of ways to direct traffic to your website or to a website that you'd like to promote for affiliate commission. The best way is, of course, to have your own high traffic website and list of subscribers, to announce new products to, but if you're just beginning or if you want to promote something that doesn't fit in your current marketing strategy, then pay per click is hands down the fastest and most affordable ways to drive traffic to your offer.

Pay Per Click for Affiliate Income 

Dependant on your target market and the keywords they use to search for items online, you can often grab a click for .30 cents and with effective marketing meeting that visitor on the other side you could easily make $60 from that 30 cent click.

Of course that is the best case scenario. The fact of the matter is that very few markets this lucrative have cheap click rates and big income returns. But every now and then you'll hit a winner - especially if the product or the topic is new and underdeveloped (bigger, faster marketers don't know about it or aren't promoting it yet).

Pay Per Click to Your Own Website

If you're not getting organic search engine hits to your website and you want visitors right away, pay per click marketing comes in very handy. The order of the day is to get highly targeted niche market traffic right away to your product offer before the search engines have picked up and listed your pages in their index. You want to get your product in the way of ready to buy customers, these are the people who have already run a search for a  product or information on a search engine - when they ran their search, your website or advertisement is served up beside or above the organicly listed pages.

How-To Pay Per Click

Here's the scoop - you're going to pay 5 to 20 cents per interested buyer for the average $35-40 product. (That's not a written law, that's just how most niche marketers work.)

If you're new at this, use Google's pay per click program.

1. Go to google.com and set up an account.
2. Plug in the keywords that you determined best fit your product (through the Product Idea Evaluator which was explained in Evaluate an Idea).
3. Set your budget limit and usually sometime within that day your site's advertisements will be listed when people search for your defined keywords.

I always put the price of my product in my pay-per-click advertisement. That slows down the freebie seekers (remember every person clicking your advertisement will cost you money - you only want people who are prepared to pay for your product).

Start small and slow with your google.com  campaign...set a daily budget in your Google account and evaluate the number of clicks vs. orders. You may want to tweak the keywords your using or your sales letter to improve performance. At the very least, have a free course offering or newsletter sign up form on the page you drive traffic to so you can continue to market your product to people who are interested in your topic, but not quite ready to buy.