RSS and XML - What Is An RSS or Syndication Feed?

 

What does RSS or XML mean to your online marketing?

It could mean market domination and phenomenal success, if you add it to your marketing mix - but do it sooner rather than later!

RSS stands for Really Simple Syndication and uses XML (eXtensible Markup Language) formats such as rdf, rss or xml.

Sounds like a lot of 'techno geek speak' doesn't it?

Let's look past the definition and onto the usage of the RSS Feed. I think you'll see that RSS is the new marketing darling.

Site Owners use RSS Feeds to announce news, website updates, and events (or any other newsworthy announcements).

For the Internet Marketer or website owner, RSS Feeds are a way to attract more visitors, obtain higher search engine ranking and provides another venue (vs. email) to stay in touch with subscribers.

Internet Surfers use RSS Feeds to quickly check current headlines, weather, or new articles on their favorite sites.

This new style of acquiring information from the internet saves the surfer time - in comparison to visiting a search engine, surfing through pages of irrelevant results, or even accessing websites through their browser’s Favorites menu.

Internet Surfers use browser-based RSS services (via a website) or an RSS Reader (software installed on their desktop) to read RSS Feeds. Internet Marketers create an RSS Feed and submit it to feed directories - it's really that simple...but there are some marketing techniques to ensure success.

Free RSS Document

Grab this awesome free pdf - 28 content rich pages on creating, promoting and marketing with RSS Feeds.